重塑創意產業的TED

　　2023復習正是強化復習階段，在考研英語中占了40分，所以考研英語閱讀是英語科目中重要的一項。名師老師曾建議過考研生需要堅持每天泛讀10-15分鐘的英文原刊。強烈推薦了雜志《經濟學人》.雜志中的文章也是考研英語的主要材料來源.希望考研考生認真閱讀，快速提高考研英語閱讀水平。 　　重塑創意產業的TED 　　TED has revolutionised the ideas industry, in partby putting old wine in new bottles 　　舊瓶裝新酒，TED顛覆創意產業 　　THE first TED conference in 1984 was such a damp squib that the organisers did not hold asecond one for six years. 　　1984年的第一次TED大會辦得非常失敗，以至于其組織者6年后才舉辦第二場。 　　Today TED is the Goliath of the ideas industry. 　　而如今的TED是創業行業的龍頭企業。 　　The heart of the enterprise is TED s twice-yearly conference at which big ideas arepresented in short, punchy talks. 　　TED的核心產品就是兩年一屆的TED大會，大會由一些呈現優秀思想的短小精悍的演講組成。 　　On March 17th-21st， 　　今年3月17-21日， 　　around 1,200 TEDsters will gather in Vancouver to listen to the likes of Bill Gates andNicholas Negroponte celebrating TED s 30th birthday and thinking great thoughts. 　　將會約有1200TED愛好者聚集到溫哥華慶祝TED成立30周年，屆時會有像比爾蓋茨或尼古拉斯尼葛洛龐帝這樣的人物來分享一些偉大的思想。 　　The conference has also spawned an array of businesses, albeit not-for-profit ones. 　　TED大會也催生出了一系列的企業，其中也不乏一些非盈利性的企業。 　　The organisation has built an electronic warehouse of more than 1,700 previous talks, atTED.com. 　　TED在其網站TED.com上建立了一個電子倉庫，儲存了1700多長以往的演講視頻。 　　These are free to view and, so far, they have been watched nearly 2 billion times. 　　迄今為止，這些免費的視頻已經被觀看了將近200萬次。 　　It has generated a mass movement: 　　TED還催生了一個大規模活動： 　　volunteers have put on more than 9,000 TED-like events called TEDx in 150 or so countriessince 2009. 　　自2009年以來，來自150多個國家的志愿者舉行了超過9000場類似TED，他們自己稱之為TEDx的活動。 　　It has established a TED prize, a TED fellowship programme and a line of TED e-books. 　　TED還設立了一個TED獎，TED獎學金計劃和一個電子書計劃。它同時也成為了世界上重要的造星工場： 　　And it has become a central part of the world s star-making machinery: 　　一旦被受邀至TED演講，一個名不見經傳的學者可以變身學界明星， 　　an invitation to speak at TED can turn an obscure academic into a superstar guru and astruggling journalist into a celebrated writer. 　　一個艱難謀生的小記者也可能成為知名作家。 　　Such success has inevitably produced a backlash. 　　如此巨大的成功自然會招來強烈的抵制。 　　Critics dismiss TED as the Starbucks of intellectual life. 　　批評者對TED嗤之以鼻，把它稱作知識生活中的星巴克。 　　Evgeny Morozov, a technology pundit, says it has become something ludicrous, and a littlesinister. 　　尤金摩洛所夫，一位科技界的公共權威，說TED已經變成了一個荒唐荒唐可笑，有點邪乎的東西。 　　Benjamin Bratton, a sociologist, goes further and suggests that TED is a recipe forcivilisational disaster. 　　社會學家本杰明布萊頓則說TED會造成文明世界的災難， 　　In his view TED really stands for middlebrow, megachurch infotainment. 　　在他看來，TED實際上代表的是通俗，大教派，資訊娛樂。 　　The Onion, a satirical website, has produced a series of Onion talks including A future whereall robots have penises. 　　諷刺網站《洋蔥報》制作了一系列洋蔥脫口秀，其中一期名為在未來，每個機器人都會有鉛筆 。 　　There is certainly some truth in these criticisms: 　　這些批評也不是全無道理： 　　any organisation that invites Sting to its 30th birthday party is in danger of jumping theshark. 　　任何一個邀請斯汀參加其三十周年慶典的組織都可能會有走下坡路的危險。 　　But criticism must be tempered by admiration for what TED has achieved. 　　但是，那些對于TED所取得成就的贊譽中和了這些批評。 　　It does indeed have a weakness for celebrities. 　　的確，TED很鐘愛名人， 　　But it has also discovered hundreds of lights hidden under bushels: 　　但它也發掘了大量被埋沒的人才 ： 　　the most viewed TED video, with 25m downloads, features Ken Robinson, a once-obscureBritish educationalist. 　　被觀看次數最多的，下載量高達2500萬次的TED視頻的主角，便是一個一度默默無聞的教育家肯羅賓遜。 　　It is true that TED shrinks big ideas into bite-like chunks. 　　雖然TED把一些的宏大思想都極度壓縮了， 　　But it has also demonstrated that there is a huge market for big ideas. 　　但它也證明了這些思想具有巨大的市場。 　　TED is the perfect example of the power of disruptive innovation. 　　TED可以說是破壞式創新的典范： 　　The ideas business was already overcrowded when it began to flex its muscles. 　　當TED嶄露頭角的時候，創意行業的市場已然飽和。 　　The BBC rejected an early TED talk on the ground that it was too intellectual. 　　BBC曾拒絕轉播早期TED的現場演講，理由是其太過深奧。 　　But TED has rewritten the rules. 　　但是，TED現在已經更改了規則。 　　Conference regulars compare the corporate pabulum that they are served at Davos with theintellectual sustenance they receive at TED. 　　TED大會的?？蛡兡眠_沃斯論壇和TED做對比，他們說前者提供的企業方面的內容簡單乏味，而TED提供的才是有用的精神食糧。 　　Businesses now hire it to run their in-house conferences. 　　現在，企業會雇TED幫助其舉辦內部會議， 　　Publishers compete to sign up its speakers. 　　出版商也競相與TED的演講者簽約。 　　TED has done more to advance the art of lecturing in a decade than Oxford University hasdone in a thousand years. 　　在革新演講藝術方面，TED在十年內做出的貢獻，比牛津大學一千以年來做出的更大。 　　The man at the heart of this disruption is Chris Anderson, a journalist turned entrepreneurwho calls himself TED s curator. 　　曾經是一名資訊工作者的克里斯安德森便是這場創新運動的核心人物，他稱自己是TED的守護人。 　　Mr Anderson made his money publishing computer and business magazines. 　　安德森通過出版計算機和商業雜志積累了財富。 　　He bought TED in 2001 and set about turning a cult conference into a multimediaphenomenon, 　　他在2001年買下了TED并在那時就開始將這個小眾的集會轉變為一種媒體現象。 　　by bringing together the two worlds that he knew best: 　　在此過程中他把他最熟悉的兩個領域的知識。 　　the journalistic one of storytelling and the high-tech world of disruptive change. 　　資訊界的的講故事的技巧和科技界的破壞式創新的理念結合了起來。 　　And he provided TED with both a powerful business model and a pipeline of polishedoutput. 　　他還在為TED創造一個強大商業模式的同時，也建立了一個輸出高質內容的渠道。 　　TED uses a shrewd combination of paid-for and free products, the purpose of the latterbeing to generate buzz. 　　TED巧妙地將付費和免費結合在了一起，這也造成了近來的轟動效應。 　　Tickets to its five-day conferences cost at least $6,000. 　　如果要買下一場為期五天的TED大會的所有門票，你至少得花6000美元。 　　It sells an ever-growing array of TED-branded products. 　　TED的產品線還在日益增長。 　　But it has also been generous with its intellectual capital， 　　但是TED對待其知識資產卻是毫不吝嗇， 　　not only giving away videos on the internet but also granting licences to enthusiasts to stageTEDx events. 　　它不僅在網上免費發布它的視頻，還為TED的狂熱愛好者舉行的TEDx頒發許可。 　　To ensure quality it sends all speakers a stone tablet engraved with the TEDCommandments, starting with: 　　為保證演講的質量，TED給其演講者都定下了TED戒律，第一條便是 　　Thou shalt not simply trot out thy usual schtick. 　　勿施黔驢之技。 　　Talks must last for just 18 minutesLong enough to be serious and short enough to holdpeople s attention, as Mr Anderson puts it. 　　安德森規定演講的長度不能超過18分鐘既足夠用來講嚴肅的問題，也至于太長使人厭煩。

　　2023復習正是強化復習階段，在考研英語中占了40分，所以考研英語閱讀是英語科目中重要的一項。名師老師曾建議過考研生需要堅持每天泛讀10-15分鐘的英文原刊。強烈推薦了雜志《經濟學人》.雜志中的文章也是考研英語的主要材料來源.希望考研考生認真閱讀，快速提高考研英語閱讀水平。 　　重塑創意產業的TED 　　TED has revolutionised the ideas industry, in partby putting old wine in new bottles 　　舊瓶裝新酒，TED顛覆創意產業 　　THE first TED conference in 1984 was such a damp squib that the organisers did not hold asecond one for six years. 　　1984年的第一次TED大會辦得非常失敗，以至于其組織者6年后才舉辦第二場。 　　Today TED is the Goliath of the ideas industry. 　　而如今的TED是創業行業的龍頭企業。 　　The heart of the enterprise is TED s twice-yearly conference at which big ideas arepresented in short, punchy talks. 　　TED的核心產品就是兩年一屆的TED大會，大會由一些呈現優秀思想的短小精悍的演講組成。 　　On March 17th-21st， 　　今年3月17-21日， 　　around 1,200 TEDsters will gather in Vancouver to listen to the likes of Bill Gates andNicholas Negroponte celebrating TED s 30th birthday and thinking great thoughts. 　　將會約有1200TED愛好者聚集到溫哥華慶祝TED成立30周年，屆時會有像比爾蓋茨或尼古拉斯尼葛洛龐帝這樣的人物來分享一些偉大的思想。 　　The conference has also spawned an array of businesses, albeit not-for-profit ones. 　　TED大會也催生出了一系列的企業，其中也不乏一些非盈利性的企業。 　　The organisation has built an electronic warehouse of more than 1,700 previous talks, atTED.com. 　　TED在其網站TED.com上建立了一個電子倉庫，儲存了1700多長以往的演講視頻。 　　These are free to view and, so far, they have been watched nearly 2 billion times. 　　迄今為止，這些免費的視頻已經被觀看了將近200萬次。 　　It has generated a mass movement: 　　TED還催生了一個大規模活動： 　　volunteers have put on more than 9,000 TED-like events called TEDx in 150 or so countriessince 2009. 　　自2009年以來，來自150多個國家的志愿者舉行了超過9000場類似TED，他們自己稱之為TEDx的活動。 　　It has established a TED prize, a TED fellowship programme and a line of TED e-books. 　　TED還設立了一個TED獎，TED獎學金計劃和一個電子書計劃。它同時也成為了世界上重要的造星工場： 　　And it has become a central part of the world s star-making machinery: 　　一旦被受邀至TED演講，一個名不見經傳的學者可以變身學界明星， 　　an invitation to speak at TED can turn an obscure academic into a superstar guru and astruggling journalist into a celebrated writer. 　　一個艱難謀生的小記者也可能成為知名作家。 　　Such success has inevitably produced a backlash. 　　如此巨大的成功自然會招來強烈的抵制。 　　Critics dismiss TED as the Starbucks of intellectual life. 　　批評者對TED嗤之以鼻，把它稱作知識生活中的星巴克。 　　Evgeny Morozov, a technology pundit, says it has become something ludicrous, and a littlesinister. 　　尤金摩洛所夫，一位科技界的公共權威，說TED已經變成了一個荒唐荒唐可笑，有點邪乎的東西。 　　Benjamin Bratton, a sociologist, goes further and suggests that TED is a recipe forcivilisational disaster. 　　社會學家本杰明布萊頓則說TED會造成文明世界的災難， 　　In his view TED really stands for middlebrow, megachurch infotainment. 　　在他看來，TED實際上代表的是通俗，大教派，資訊娛樂。 　　The Onion, a satirical website, has produced a series of Onion talks including A future whereall robots have penises. 　　諷刺網站《洋蔥報》制作了一系列洋蔥脫口秀，其中一期名為在未來，每個機器人都會有鉛筆 。 　　There is certainly some truth in these criticisms: 　　這些批評也不是全無道理： 　　any organisation that invites Sting to its 30th birthday party is in danger of jumping theshark. 　　任何一個邀請斯汀參加其三十周年慶典的組織都可能會有走下坡路的危險。 　　But criticism must be tempered by admiration for what TED has achieved. 　　但是，那些對于TED所取得成就的贊譽中和了這些批評。 　　It does indeed have a weakness for celebrities. 　　的確，TED很鐘愛名人， 　　But it has also discovered hundreds of lights hidden under bushels: 　　但它也發掘了大量被埋沒的人才 ： 　　the most viewed TED video, with 25m downloads, features Ken Robinson, a once-obscureBritish educationalist. 　　被觀看次數最多的，下載量高達2500萬次的TED視頻的主角，便是一個一度默默無聞的教育家肯羅賓遜。 　　It is true that TED shrinks big ideas into bite-like chunks. 　　雖然TED把一些的宏大思想都極度壓縮了， 　　But it has also demonstrated that there is a huge market for big ideas. 　　但它也證明了這些思想具有巨大的市場。 　　TED is the perfect example of the power of disruptive innovation. 　　TED可以說是破壞式創新的典范： 　　The ideas business was already overcrowded when it began to flex its muscles. 　　當TED嶄露頭角的時候，創意行業的市場已然飽和。 　　The BBC rejected an early TED talk on the ground that it was too intellectual. 　　BBC曾拒絕轉播早期TED的現場演講，理由是其太過深奧。 　　But TED has rewritten the rules. 　　但是，TED現在已經更改了規則。 　　Conference regulars compare the corporate pabulum that they are served at Davos with theintellectual sustenance they receive at TED. 　　TED大會的?？蛡兡眠_沃斯論壇和TED做對比，他們說前者提供的企業方面的內容簡單乏味，而TED提供的才是有用的精神食糧。 　　Businesses now hire it to run their in-house conferences. 　　現在，企業會雇TED幫助其舉辦內部會議， 　　Publishers compete to sign up its speakers. 　　出版商也競相與TED的演講者簽約。 　　TED has done more to advance the art of lecturing in a decade than Oxford University hasdone in a thousand years. 　　在革新演講藝術方面，TED在十年內做出的貢獻，比牛津大學一千以年來做出的更大。 　　The man at the heart of this disruption is Chris Anderson, a journalist turned entrepreneurwho calls himself TED s curator. 　　曾經是一名資訊工作者的克里斯安德森便是這場創新運動的核心人物，他稱自己是TED的守護人。 　　Mr Anderson made his money publishing computer and business magazines. 　　安德森通過出版計算機和商業雜志積累了財富。 　　He bought TED in 2001 and set about turning a cult conference into a multimediaphenomenon, 　　他在2001年買下了TED并在那時就開始將這個小眾的集會轉變為一種媒體現象。 　　by bringing together the two worlds that he knew best: 　　在此過程中他把他最熟悉的兩個領域的知識。 　　the journalistic one of storytelling and the high-tech world of disruptive change. 　　資訊界的的講故事的技巧和科技界的破壞式創新的理念結合了起來。 　　And he provided TED with both a powerful business model and a pipeline of polishedoutput. 　　他還在為TED創造一個強大商業模式的同時，也建立了一個輸出高質內容的渠道。 　　TED uses a shrewd combination of paid-for and free products, the purpose of the latterbeing to generate buzz. 　　TED巧妙地將付費和免費結合在了一起，這也造成了近來的轟動效應。 　　Tickets to its five-day conferences cost at least $6,000. 　　如果要買下一場為期五天的TED大會的所有門票，你至少得花6000美元。 　　It sells an ever-growing array of TED-branded products. 　　TED的產品線還在日益增長。 　　But it has also been generous with its intellectual capital， 　　但是TED對待其知識資產卻是毫不吝嗇， 　　not only giving away videos on the internet but also granting licences to enthusiasts to stageTEDx events. 　　它不僅在網上免費發布它的視頻，還為TED的狂熱愛好者舉行的TEDx頒發許可。 　　To ensure quality it sends all speakers a stone tablet engraved with the TEDCommandments, starting with: 　　為保證演講的質量，TED給其演講者都定下了TED戒律，第一條便是 　　Thou shalt not simply trot out thy usual schtick. 　　勿施黔驢之技。 　　Talks must last for just 18 minutesLong enough to be serious and short enough to holdpeople s attention, as Mr Anderson puts it. 　　安德森規定演講的長度不能超過18分鐘既足夠用來講嚴肅的問題，也至于太長使人厭煩。